Week 3 EOC: Making Money for Good

There are many companies out there that true try and help those in need, some of them do it thru donating money, some do it thru service and service oriented projects. I found a company that decided to try and help people through hair. Hair may seem like a weird way to help people and at first you may not even think how hair could help anyone, but like groups like locks of love Pantene chose to use their presence in the hair cut shops across the country to help people who have cancer. “Pantene Beautiful Lengths encourages women and men to grow, cut, and donate their hair to make real hair wigs for women who have lost their hair due to cancer treatments.” (http://www.pantene.com/en-us/beautiful-lengths-cause/default.aspx). Pantene had the perfect opportunity to get hair donated for their campaign seeing how they are a hair care product used in many salons and hair cut places already. In fact “the campaign has received more than 24,000 donated ponytails and more than 3,000 free wigs have been distributed through the American Cancer Society’s nationwide network of wig banks. Compare that to the 2,000 wigs created over the past 10 years by charity Locks of Love.” (Marketing: an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 88). This is why I chose to write about Pantene, because if you have ever know anyone who has had cancer something as simple as a wig to cover up their head while they go thru radiation therapy it is a huge deal. I had an aunt that past away from breast cancer and before she died she depended on a wig such as the one Pantene is helping to make and for the short time before the end it seemed to make a huge difference in how my aunt felt about help personal outward self.