Business Mission Statement

“Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be? These simple-sounding questions are among the most difficult the company will ever have to answer.” (Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 39.) Here at Nature’s Blend Brewing Company our business is not making beer, the beer is a by-product, and our business is bringing people together to join us in creating a legend of their own making. Nature’s Blend Brewing company believe at its core its motto which is “Legends are not born, Legends are made. Become part of the legend today.” Our target market is not to be the beer company that everyone drinks to have a beer, but to be the moment that people want to drink with their family and friends. We are a family oriented company trying in a small way to bring back the vintage days of family backyard barbeques and block parties. The vintage days like in the days on Johnny Appleseed where the community was a close to family as was one’s own brothers and sisters. Johnny Appleseed spread apples seeds across the country with the intent that no one would go hungry if there were apples to eat; at Nature’s Blend Brewing Company our intent is to bring the family back together with each moment spent together. “Products and technologies eventually become outdated, but basic market needs may last forever.” ((Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 40.) Just as marketing needs may last forever, moments spent with family and friends lasts forever and what better way to make them last then by creating your own Legend. “Legends are not born, Legends are made. Become part of the legend today.” - Nature’s Blend Brewing company