Business Objectives

“Marketing plays a key role in the company’s strategic planning in several ways. First, marketing provides a guiding philosophy—the marketing concept—that suggests that company strategy should revolve around building profitable relationships with important consumer groups.” (Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 47.) At Natures Blend Brewing Company the marketing concept or philosophy is not to be the very best but to be the brew that people drink when gathered around with friends and family. We are a family based business that believes that thru the bringing the family back together and creating moments and memories we can be the makers of our own legend, as well as the legends of those who drink our brews. “Customer value is the key ingredient in the marketer’s formula for success.” (Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 47.) The key ingredients in our brews are not the items used to create them, but the service and quality that we provide to our customers. We here at Natures Blend Brewing Company do not measure our success by how much money we make or how many products we sell, but instead by the feedback we get from our customers. Just as in our mission statement we are a family brewing company and that family extends to all of our customers and vendors. The legend of Johnny Appleseed is a role model for our company he set out with a simple objective and that was to plant enough apple trees so that no one would ever go hungry. We at Natures Blend Brewing Company have a simple objective and that is to spread joy and cheer back into the ever growing world. We plan on doing this just as our mission statement says by bringing the family back together like in the vintage days of Johnny Appleseed. Families are not just those who are blood relations, families are good friends, neighbors, our communities. At Natures Blend Brewing Company everyone is family. So come join us and start creating your own legend today.