SWOT Analysis

“Marketing planning involves deciding on marketing strategies that will help the company attain its overall strategic objectives. A detailed marketing plan is needed for each business, product, or brand.” (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Printed page 56.) As talked about in the book this marketing strategy should have a SWOT analysis done to help direct the company which direction would be the best place for their new product in the overall market place. SWOT analysis stands for Strengths, Weaknesses, Opportunities and threats. At Natures Blend Brewing Company we feel as though our strengths are being a small brewery offering a new refreshing product to a niche market. Our strength will lay not in the mass marketing or selling of our product but our promotion of selling a special experience to be shared with family and friends. This also could be our weakness in that we are going after a niche market within the bigger marketplace. Being a small company utilizing a smaller niche market is having the opportunity to have a larger impact with more direct marketing and advertisements. Everyone at some point in their lives has wanted in some way to become a Legend or have those great experiences with family and friends that last a lifetime. We at Natures Blend Brewing Company offer the opportunity of doing just that with every case of our product we sell. “Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly.” (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Printed page 57.) For a company that is just starting out it is critical that the marketing strategy is not only implemented properly, but for the company to utilize that plan and adapt it as the market changes. Being a small family owned brewery we do not have the ability to change and adapt to the market place as easily as a large company does. This is why utilizing the niche market within the marketplace is essential to our success, as well as having a solid marketing plan.