Wednesday, November 17, 2010

Week 7 EOC: The Pitch

The apple tree has been around since the beginning of time. Archeologists have found carbonized remains of apples dating back to the Stone Age. For centuries the apple has been referred to in manuscripts and texts, in fact Old Saxon manuscripts dating back into the 15th century talk about apples and cider. Some of the earliest English colonists even began bringing apples trees to the new world to replace the crab apples found in North America. By the early 19th century apple orchards had been established throughout what were then the American colonies. A man by the name of John Chapmen set out in the early 1800’s to rid the world of hunger by planting apple trees and so the legend of Johnny Appleseed was created. Johnny Appleseed is estimated to have travelled some 10,000 square miles of frontier country planting apple orchards as he went. This is just one of the many legends surrounding the apple. Many medical remedies are also made from the fruit and bark of the apple tree.
Nature’s Blend Brewing Company offers a unique brand of brews from our own apple lager to an old world apple moon shine, all of which are brewed with the same types of Apples that Johnny Appleseed planted. "The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction." (Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed., printed page 5). At Nature's blend brewing company we take this marketing strategy and our customer relationships very seriously and by providing a top quality product, as well as superior value to all of our customers we will become the next favorite brew in America and around the world. “Legends are not born, Legends are made. Become part of the legend today."

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