Implementation Evaluation Control

“Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed.” (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Printed page 280.) The implementation of any plan is where the rubber meets the road. This is where we at Natures Blend Brewing Company put all or our research and strategy into play in the real world. If we have developed a proper business and marketing plan we should start to see our company grow as costumers learn about and try our new brews. “Organizing the sales force around customers can help a company to build closer relationships with important customers.” (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Printed page 418.) We at Natures Blend believe that all of our customers are important and strive to build those relationships through our service, quality, and value for those customers. “For effective implementation and control, the marketing plan should define how progress toward objectives will be measured. Managers typically use budgets, schedules, and performance standards for monitoring and evaluating results.” (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Printed page MP2.) This statement is true for us here at Natures Blend Brewing Company we believe in being the best in service and experience and the only way for us to keep up with this standard is by consistently evaluating and monitoring our processes both internally and externally. By doing this we can achieve our goal, which is not to be the very best but to be the brew that people drink when gathered around with friends and family. We are a family based business that believes that thru the bringing the family back together and creating moments and memories we can be the makers of our own legend, as well as the legends of those who drink our brews. So come join us and start creating your own legend today.