Marketing Mix - Price

“What principle should guide decisions about what price to charge relative to those of competitors? The answer is simple in concept but often difficult in practice: No matter what price you charge—high, low, or in between—be certain to give customers superior value for that price.” (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Printed page 280.) At Natures Blend Brewing Company we are a service provider we don’t just sell a beer or lager, we sale an experience like no other. We off the chance to be a legend, a legend of your own making and the experience of bringing the family back together one backyard BBQ at a time. We offer our products in a four, eight and twelve pack, the four pack for our signature brew the “Autumn Harvester” is priced at $6.99 for a four pack, $9.99 for a eight pack and $14.99 for a twelve pack. “Economic factors such as a boom or recession, inflation, and interest rates affect pricing decisions because they affect consumer spending, consumer perceptions of the product’s price and value, and the company’s costs of producing and selling a product.” (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Printed page 284.) Factors like the economy are one of the reasons for us here at Natures Blend to do market surveys and to poll our customers. By listening to our costumers we can gain a competitive edge and find new ways to develop, promote and price our products giving our customers the most value for their experience with our company and its products. We at Natures Blend stand behind our product 100% with satisfaction guaranteed. That is why we stand behind our motto and believe “Legends are not born, Legends are made. Become part of the legend today."