“Developing the product concept into a physical product in order to ensure that the product idea can be turned into a workable market offering.” (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Printed page 251.)
So if you haven’t guessed by now my product is an alcoholic beverage made in part with the apples similar to those that Johnny Appleseed planted and became a Legend for. Our signature apple brew here at Natures Blend is a lager style beer, made with many of the traditional Lager ingredients with a twist of our own. We wanted our brews to have a nice blend of traditional taste mixed with apples and spices. We also brew all of our beers in the lager style utilizing the cooler temperatures and longer fermentation period to bring out richer flavors. We use a bottom fermenting yeast as is typical when brewing a lager and we also filter our lagers to make sure we remove any impurities left behind in the aging and fermenting process. Most people may or may not know that water is the largest ingredient in any beer product. So naturally we choose to get our water from a source high in the Rocky Mountains, when the water matters only the best and tastiest will do.
“Companies that market experiences realize that customers are really buying much more than just products and services. They are buying what those offers will do for them.” (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Printed page 210.) Here at Natures Blend we understand that fact and offer our customers not another new beer or lager, but the experience of making their own legends and special experiences with family and friends. Become part of the Legend, try our signature lager the Autumn Harvester with it's rich and bold flavors and nearly 5% alcohol ratio it's perfect for hanging out with the family and friends.
“Legends are not born, Legends are made. Become part of the legend today.” - Nature’s Blend Brewing company
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