Marketing Mix - Distribution

“A company’s channel decisions directly affect every other marketing decision. Pricing depends on whether the company works with national discount chains, uses high-quality specialty stores, or sells directly to consumers via the Web.” (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Printed page 312.) As a small brewery we at Natures Blend Brewing Company will be utilizing the web for a majority of our distribution needs. Being a small company our focus is to cut out as much of the middle man as possible to be able to provide the most value for our customers. We are a neighborhood brewery selling most of our products to the local marketplace, yet with the power of the internet we are able to ship our products around the world. “In today’s global marketplace, selling a product is sometimes easier than getting it to customers. Companies must decide on the best way to store, handle, and move their products and services so that they are available to customers in the right assortments, at the right time, and in the right place.” (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Printed page 328.) Like many small breweries our distribution needs are not great, the majority of our distribution needs are to the local or regional marketplace. As our company grows and the need arises for greater distribution needs we will then look into distribution companies to move our products. For now we will employ a few individual that will do our distribution in our local area.