Week 9 EOC: Three Great Mission Statements

"A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization." (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Printed page 39.) The three blogs with what I think are the best mission statements are Ernie Stepp, Edgar Levi Annon and Staci Woody. These mission statements seem to be well thought out and have some meaning to them. Edgar looks like he put sometime into his research of what a mission statement was and then spent the time to make it his own. Ernie seemed to have a clear vision of the mission statement for his company and had some good quotes to support his thoughts. Staci has a well thought out mission statement that defines her brand or business in the market place. The only thing about staci’s mission statement I had an issue with was that it doesn’t appear that she used any quotes to support her mission statement from the book. On the other hand Edgar has a small mission statement and some really large quotes from the book. After looking through the mission statements (the ones that were posted) these three seemed to be headed in the right direction from what I can tell. “Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace.” (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Printed page 40.) I think with a little refinement these three mission statements can and will be able to do just like this last quote states.