Marketing Mix - Promotion

Promotion of a new product or company can be both an exciting and difficult time. Promotions are meant to do just that promote that brand or product, yet if done in the wrong way can turn away potential customers. “The point is that promotional pricing can be an effective means of generating sales for some companies in certain circumstances. But it can be damaging for other companies or if taken as a steady diet.” (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Printed page 294.) At Natures Blend Brewing Company we promote our products online and in the good old fashion way, by word of mouth. We also offer promotional items to go along with the sale of our products. Some of these products include things like mugs, t-shirts, key chains with bottle cap removers, etc. “In developing a sales promotion program, a company must first set sales promotion objectives and then select the best tools for accomplishing these objectives.” (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Printed page 432.) Our sales promotion objectives are to introduce our new brand in an every growing market. We at Natures Blend Brewing Company we believe by delivering superior experience and product our customers we promote our product allowing us to focus our marketing materials to the internet and places that people can access information about our company easily. By doing this and offering some simple give away items we believe that we can gain a foothold in the marketplace and expand our market shares in our niche market. “When the economy sours and sales lag, it’s tempting to offer deep promotional discounts to spur consumer spending. In general, however, rather than creating only short-term sales or temporary brand switching, sales promotions should help to reinforce the product’s position and build long-term customer relationships.” (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Printed page 433.) Our goal here at Natures Blend Brewing Company is not just to build long-term relationships, but rather life time relationships.